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【With the same tag:【tactile cues】 Found 1 articles】
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MARKETING
| F270
Can “Empathy” be Realized by “Analogy”? A Study on the Tactile Empathy Effect of
Tactile Cues
in Online Product Display Images
Leng Xionghui
,
Zhou Xiaoyu
How to mitigate the negative consequences of tactile disorders in online retail is a common problem in the field of e-commerce. Tactile cues can better induce consumers to produce a tactil...
First published at: Dec 20, 2023
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ESI
doi:
10.16538/j.cnki.fem.20230421.302
Foreign Economics & Management
, Vol. 45, Issue 12
, pp. 118 - 136
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Journal of Shanghai University of Finance and Economics
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